Fiestalegre Promotions, Inc. proudly invites you to experience the vibrant heart of Puerto Rican culture at the annual Día de San Juan Festival a beloved celebration we first brought to life in Los Angeles, California, in 2003. Whether you’re a long-time attendee or a first-time guest, our events are filled with color, rhythm, and flavor designed to create unforgettable memories for the whole family.

Fiestalegre Promotions, Inc. is a proud family-owned business dedicated to promoting Latino culture through vibrant, family-friendly events since 2003. More than just entertainment, our mission is rooted in education and cultural preservation celebrating both traditional and modern Latino music, dance, and community spirit.

At the heart of our work is the Día de San Juan Festival, which has grown into a cherished tradition, welcoming families from across the globe to celebrate Puerto Rican culture in unity and joy.

Join us for a day of music, art, dancing, and authentic Puerto Rican cuisine. With exciting entertainment every year, the festival continues to grow as a joyful tribute to Puerto Rico’s rich cultural heritage.

We take pride in creating a welcoming space where friends, families, and communities come together. Mark your calendars, bring your loved ones, and prepare for a cultural celebration like no other full of joy, unity, and unforgettable moments!

The History of the Día de San Juan Festival

The Día de San Juan Festival honors Saint John the Baptist, the patron saint of Puerto Rico and namesake of its capital, San Juan. Rooted in deep religious and cultural traditions, this celebration is known for its joyful energy and iconic midnight ocean plunge where participants walk backward into the sea to welcome good luck and blessings for the year ahead.

Through music, dance, and tradition, this festival captures the soul of Puerto Rican culture and invites everyone to be part of the experience.

Please contact us to obtain further information on our schedule of events for the upcoming year.

Giving back is a core part of our mission. Fiestalegre Promotions proudly supports the Puerto Rican Association of Long Beach (501c3) our nonprofit arm by donating a portion of festival proceeds to support local causes.

Recent community efforts include:

• Supporting victims of the Altadena Fires (January 2025)
• Providing aid for unhoused individuals
• Hosting children’s Christmas celebrations

Our nonprofit has proudly partnered with:

• MCI Los Angeles Church
• Child Lane Care Closet
• Iron Sharpens Iron
• Rudy Regalado Foundation
• Centro CHA

Even before launching our nonprofit efforts, we’ve long been committed to charitable causes from Hurricane Katrina relief to volunteering at local shelters and supporting initiatives like Toys for Tots.